Why We Cant Wait By Martin Luther King Jr. Essays -

Services Offered To Mental Health Persons †Myassignmenthelp.Com

Question: What Is The Services Offered To Mental Health Persons? Answer: Introducation These administrations are meant to people with an intense mental issue who have mixed significant degrees of unsettling due to their psychological illness.These individuals are determined to have a significant dysfunctional behavior, for example, schizophrenia or bipolar issue, yet in addition individual with conditions like extreme nervousness and character sickness or those that current situational pass that is improper and may prompt hurting themselves or mischief others.Mental wellbeing administrations for the grown-up have more issue than the adolescent, with the double determination being generally predominant (Healey, et al., 2017).Mental wellbeing administrations are medicines, appraisals, creating or making an expert relationship to help gatherings of individuals that have psychological instability or enthusiastic disease, issue or condition.The position that feels to meet all requirements for emotional wellness administrations supplier incorporate Physicians, nurture that o ffer these types of assistance to patients, authorized social specialist, physiologist and qualified family (BCM, 2017). This paper will take about a part of Victorian emotional well-being administration arrangement, depict administrations advancement and conveyance to psychological wellness strategy, and plans, and to what degree is the administration conveyance meets a person with mental issues?What changes could improve administration conveyance? Part Of Victorian Mental Health Service Provision It gives an outline of the open psychological well-being framework in Victoria, depicting its association, focusing on, and segment administrations types Who utilizes these clinical psychological well-being administrations. Numerous suppliers either private and open specialist organization manages various people with mental illness.These suppliers remember suppliers for the essential consideration areas, for example, an advisor, bolster offices, general experts, non-legislative administrations and help gatherings. Psychological well-being administrations work like tertiary clinical offices or other optional services.An individual is encouraged to visit master administration for when an essential wellbeing administration can't address their issues or for an opinion.Anybody can allude a person to visit an emotional well-being administration provider.The alluding gathering can be a companion, family, patients themselves and any specialist organization, not at all like another help where referral need to happen by means of general practitioner(Bird, et al., 2014). With triage and admission forms, psychological wellness administrations deal with every individual's reference.These administrations point essentially at individuals with a psychological issue that are more server, whose degree of impedance is high and keeps other from treating and overseeing them.Most of the people move in and out contingent upon their needs.It relies upon the period the patient treatment will last it can take numerous years or even short time.A understanding is released from the emotional well-being administration when they come back to the consideration of their professionals for the most part, or when the patient is recouped, and treatment may never again be needed.Most of the individual need are met by a mix of private and open administrations because of imparted game plan and consent to general society and private(Bird, et al., 2014). Zone based clinical administrations. Clinical emotional well-being administrations are a case of a bigger piece of wellbeing administration that contributes a greater hand on emergency clinics and network based services.Three basic program zones convey clinical psychological wellness administrations, Identifying important necessities of individuals over the life span.pThese incorporate kid and youths, grown-up and matured base people or persons.These administrations are called Area Mental Health Services since they give both private and open administrations to all gathering of people present in the general public either youthful, young age or old(Shawyer, et al., 2017). Regionalised And Statewide Clinical Services To center and support the treatment of these scatters, some statewide administrations are introduced.These administrations are profoundly subsidized to give and grow best unmistakable practices and administrations model for the individuals experiencing these psychological disorders.There such a significant number of administrations that are being set up for explicit individuals amidst emotional well-being help. Recovery and bolster administrations for Psychiatric incapacity. It is a none government psychological well-being part of Victoria in Australia; its significant job is to support shoppers and carers through the recuperation procedure and emotional well-being administrations industry as Victorian specialization. These administrations are normally referenced as non-clinical administrations. PDRSS give quality treatment and care since they are solid and productive. They are subsidized to offer quality types of assistance to individuals at the age of 16-64 years and old matured people(65 years)(Shawyer, et al., 2017). Advancement of Mental wellbeing strategy, arranging administration This approach is the rendition for a later populace that is experiencing emotional wellness issue, a structure that might be acquainted with keep up and stop, mental illness.Mental wellbeing strategy specifies a few activities to guarantee treatment is offered to those needing it while at the very time dodging ineptitude in the wellbeing system.The psychological well-being plan is a thorough plan to fulfill the goals and the variant as it is explained in the arrangement (Grob, 2014).Strategies and exercises ought to be remembered for an arrangement to make it less difficult in confronting and understanding emotional well-being sickness. Diagram of steps to agree to while creating emotional wellness arrangement and plan are Choice or strategy producers and administrations Planners. These approaches are significant suggestions for strategy improvement and key designs to deinstitutionalize psychological wellness organization, to advance a fruitful society emotional well-being services.Support is given to various nations, yet it isn't or less limited to the accompanying: Dissecting Situations And Assessing Needs For Mental Health: It encourages a few nations to oversee and unravel psychological well-being issues and break down potential approaches to fulfill the patient's needs. Likewise attempting to discover what are the reason for these psychological issues, the essential need, the accessible assets important? What are the holes while offering this types of assistance? (WHO, 2017). Help of partner conference inside nations: Reforming emotional well-being meeting and conversation of various or comparative partner is to be held in the nation. Help to improve administrations offered to psychological wellness: Providing backing to those that make arrangements to improve administrations offered to emotional well-being as a rule (WHO, 2017). Building abilities for the specialist co-op, approach producer, and wellbeing organizer: Supply capability and information to strategy creators, specialist organization and wellbeing organizer through preparing workshops on the best way to make arrangements and how to design services(WHO, 2017). Changes Could Improve Service Delivery These progressions are basic to creating and advancing the best psychological wellness administrations to the entire world especially for the individuals who have genuine emotional well-being issues.According to Hyde, (2017) the accompanying five stages were taken to improve and lessen the overburdened psychological well-being framework and to convey excellent administrations that dealt with a person with this psychological well-being ailment. Increment treatment, recuperation administrations, and anticipation: Regardless of the way that various individuals with genuine mental sickness or turmoil kick the bucket speedier than anticipated the American government chose to put resources into expanded counteraction that included lessening self destruction systems by attempting to include advocate to direct them on their current state and acknowledge who and what they are.Secondly, treatment and intercession are done after appraisal to give them right drugs that may help them in brisk recovery.Lastly, recuperation administrations like steady lodging bolstered business, and it is particularly accomplished for individuals with this issue and those near them like loved ones (Ennis Wykes, 2013). Development of emotional wellness workforce. Lack of workspace troubles the divided and underfunded emotional wellness system.Improving the administration conveyance framework and limit is met by the sufficient area of the workforce or extending the workforce.The duty of satisfactory, exclusive requirement, composed consideration and safe consideration relies upon the workforce identifications.Therefore America ought to exceptionally spend in instruction and train individuals about workforce for psychological wellness (Olfson, 2016) Extending the utilization of HIT(health data innovation). Since data innovation is the spotlight of advancement in nations and it facilitates sharing of data to the entire world with only a single tick on the internet.This may advance the development of social insurance and effort duty of populaces into administrations that help to recuperate from emotional well-being disease by means of telepsychiatry, computerized clinical archives, and self-care applications.These advances can help with recognizing the holes in care availability.Using these methods can likewise help in preparing and instruction openings in the wellbeing field, and bolster workforce (Cohen, et al., 2013). Teach the general population. Teach individual on the best way to improve psychological wellness care with the goal that they can have the option to help those in need.These should be possible by making mindfulness, make a flyer about emotional well-being care and gracefully to individuals by posting websites about emotional wellness care in the Internet, crusades and commitment in exercises to decrease separation (Mackenzie, Erickson, Deane, Wright, 2014). Put resources into examine. Putting resources into research of psychological well-being administrations helps in increasing more information about the dysfunctional behavior and discover what will assist a person with dysfunctional behavior live successfully in the collusion, improve and reestablish working and recognize the condition that is appropriate for an individual with emotional well-being issue (Ennis Wykes, 2013). End Emotional wellness administrations focus on that person that are slow-witted or with psychological well-being disorder.These administrations are to instruct the carers on the most proficient method to deal with

How to Use Essay Samples For Accuplacer Software

How to Use Essay Samples For Accuplacer SoftwareIf you are trying to write a high school or college essay, and are having difficulty finding good essay samples for accuplacer software, then you need to read this article. You will learn how to find essay samples for accuplacer software, the best places to get them, and the value that they can provide for your essay.First of all, let me tell you about why you should be using essay samples for accuplacer software. This type of software can really help you improve the quality of your essays, and it can also help you improve the clarity of your writing. In many cases, you can turn your essay into an essay analyzer by following a few simple steps.The first thing that you need to do is to look online for sample essays. You may want to see if the college you are going to apply to have anything for you to use in the form of essay samples for accuplacer software. Make sure to get some samples with some easy topics. Then make a list of these sa mples and find out which ones are more appealing to you.It's important to make notes on what you like and don't like. It may be helpful to take the time to go through your essay, making sure to reread your essay at least three times. After you have looked over a number of these samples, you will be able to narrow down the best ones for your specific situation. In many cases, you can end up with a very similar set of samples that can be used as essay analyzers to identify your strengths and weaknesses and how to improve your essay.Now that you have identified a number of good samples, it's time to begin using your essay analyzer. Make sure that you can sit down and write a full essay. I know that sometimes college students are too nervous to start writing, but you really need to do this. Do not just take notes during class time, make sure that you sit down and put pen to paper and use the software to analyze the sample essays.Read the documents and then make notes. The key here is to read and then write. The more you can do to increase your comprehension, the better.Once you have the tools to increase your comprehension, you are ready to improve your understanding of the student's strength and weakness. Look over the documents again and study your notes. From here, you can move on to the next steps of the process.Find yourself a great essay analyzer. You can find them online and in many bookstores. You can also buy a set of samples for about $20 and use them every time you need to improve your writing.

10 Threats to Monarch Migration

Though monarch butterflies as a species are not in danger of extinction in the near future, their unique North American migration may cease without intervention. The International Union for Conservation of Nature (IUCN) calls the monarch migration an endangered biological phenomenon. Migrating monarchs face threats throughout their journey, from their overwintering sites to their breeding grounds. Here are 10 threats to monarch migration, all of them the result of human activities. Until we change our ways, monarchs will likely continue to decline throughout their North American migration route. 1. Roundup-Resistant Crops American corn and soybean growers now plant mostly genetically-modified crops that are resistant to the herbicide Roundup. Rather than till the soil to control weeds in their fields, farmers can now plant their crops first, and then spray their fields with Roundup to kill the weeds. The weeds, including milkweed, die back, while the corn or soybeans continue to grow. Common milkweed (Asclepias syriaca), perhaps the most important monarch host plant of all the milkweeds, can still thrive in a tilled field. Ask any gardener who has planted a patch of it about how quickly it spreads, and how hard it is to keep from resprouting. But common milkweed (or any milkweed species, for that matter) cannot tolerate these repeated applications of Roundup on farm fields. Milkweed in agricultural fields is believed to have been a food source for up to 70% of monarchs in the past; the loss of these plants could seriously impact the population. Roundup doesnt discriminate, either, so nectar plants tha t once bloomed between crops have disappeared in these areas, too. 2. Insecticide Use This might seem like a no-brainer (and perhaps it is), but monarch populations can be impacted by exposure to insecticides, even those intended for controlling other insects. In some cases, the insecticide in question may be deemed safe to other, non-targeted wildlife, but often no studies exist to prove the product wont harm monarch butterflies. Fear of West Nile virus leads many communities to conduct aerial spraying programs of pesticides intended to kill mosquitoes, to the possible detriment of monarchs. Permethrin, for example, is used to control adult mosquitoes, but one study done by the Monarch Lab at the University of Minnesota showed that permethrin residue on milkweed foliage is highly lethal to monarch caterpillars, particularly in the early instars. Bt (Bacillus thuringiensis)is a bacteria that specifically targets caterpillars. It is applied aerially to forests, to combat pests like the gypsy moth, and inserted into genetically modified corn, to help the plants repel pe sts like the corn borer. Studies show that windblown pollen from GM corn can kill monarch larvae if the toxic pollen lands on milkweed foliage. Fortunately, recent research suggests Bt-laden corn pollen may not pose a serious threat to the overall monarch population. 3. Roadside Maintenance Activities Milkweed grows well in disturbed habitats like roadsides. It could be said that most monarch enthusiasts can spot a milkweed patch while driving 60 miles per hour down the highway! One would think such an easy growing host plant would give monarchs an edge, but unfortunately, the people who maintain our right-of-ways usually view milkweed as a weed, and nothing more. In many places, the roadside vegetation is mowed, often right when milkweed is at its peak and crawling with caterpillars. In some cases, roadside vegetation is treated with herbicides. As farmers eliminate milkweed from their fields with Roundup, roadside milkweed stands will be more important to migrating monarchs. 4. Ozone Pollution Ozone, a major component of smog, is highly toxic to plants. Some plants are more sensitive to ozone pollution than others. Milkweed is highly sensitive to ozone at ground level, so much so that it is considered a reliable bio-indicator of ozone pollution. Milkweed plants affected by ozone develop dark lesions on their foliage, a symptom known as stippling. While we know the quality of milkweed suffers in areas of high ground-level ozone, we know little about how this may impact monarch larvae that feed on milkweed plants in smoggy areas. 5. Deforestation Overwintering monarchs need forests for protection from the elements, and they need very specific forests at that. The population that breeds east of the Rocky Mountains migrates to mountains in central Mexico, where they can roost in dense stands of oyamel fir trees. Unfortunately, those trees are a valuable resource, and even after the monarch wintering site was designated as a preserve, logging activities continued illegally. In the 20 years from 1986 to 2006, an estimated 10,500 hectares of forest were either lost entirely or disturbed to a degree that they no longer provided suitable winter cover for the butterflies. Since 2006, the Mexican government has been more vigilant in enforcing the logging ban within the preserve, and thankfully, deforestation has decreased significantly in recent years. 6. Water Diversion Since long before the monarchs were found clinging to trees by the millions in Mexico, Mexican families have subsisted off the land in and around the oyamel forests. Local residents need water, both for their homes and for their cattle and crops. In recent years, villagers have started diverting water from mountain streams, using plastic pipes to intercept and direct it to their homes and farms. Not only does this leave streambeds dry, but it also requires the overwintering monarchs to fly longer distances in search of water. And the farther they fly, the more energy the butterflies require to survive until spring. 7. Real Estate Development California boasts some of the countrys highest property values, so its no surprise that monarchs on the west coast might get squeezed out by land developers. Both breeding habitat and wintering sites are at risk. Remember, the monarch butterfly is not an endangered species, so it isnt afforded the protections of the Endangered Species Act. So far, butterfly enthusiasts and monarch lovers have done a good job of pleading for the conservation of overwintering sites, which are scattered from San Diego County to Marin County along the California coastline. But vigilance must be maintained to make sure the monarchs keep this prime real estate. 8. Removal of Non-Native Eucalyptus Trees Why would the removal of non-native trees impact the monarch butterfly, a native species? In the mid-to-late 19th century, Californians imported and planted no less than 100 species of eucalyptus from Australia. These hardy trees grew like weeds along the California coast. Western monarch butterflies found the groves of eucalyptus trees provided ideal protection in the winter, even better than the stands of native pines where they roosted in the past. The western population of North American monarchs now relies heavily on these stands of introduced trees to see them through the winter. Unfortunately, eucalyptus is known for its propensity to fuel wildfires, so these forests are not so beloved by land managers. We may see a decline in monarch numbers where the non-native trees are removed. 9. Climate Change Monarchs need very specific climate conditions to survive the winter, and this is why their overwintering sites are limited to just 12 mountains in Mexico and a handful of eucalyptus groves in California. It doesnt matter whether you believe climate change is caused by humans (it is) or not, climate change is real and it is happening now. So what will that mean for the migrating monarchs? Scientists used climate change models to predict what conditions at the overwintering sites will be in the near future, and the models paint a gloomy picture for the monarchs. By 2055, climate change models predict the oyamel forests of Mexico will see precipitation similar to what the area experienced in 2002 when an estimated 70-80% of the monarchs in the two largest overwintering sites died. Why is wet weather so detrimental to the monarchs? In a drier climate, the butterflies can adjust to the cold by a process known as supercooling. Wet butterflies freeze to death. 10. Tourism The very people who care the most about monarchs may be contributing to their demise. We didnt even know where the monarchs spent their winters until 1975, but in the decades since, millions of tourists have made the pilgrimage to central Mexico to see this mass gathering of butterflies. Each winter, up to 150,000 visitors travel to the remote oyamel forests. The impact of 300,000 feet on the steep mountain trails causes considerable soil erosion. Many tourists travel by horseback, kicking up dust that blocks spiracles and literally suffocates the butterflies. And each year, more businesses pop up to cater to butterfly tourists, requiring more resources and creating more waste. Even in the U.S., tourism has sometimes hurt more than help the monarchs. A motel built at one of the California overwintering locations degraded the forest and caused the butterflies to abandon the site. Sources North American Monarch Conservation Plan (PDF), prepared by the Secretariat of the Commission for Environmental Cooperation (CEC).Conservation Initiative in North America to Protect Monarch Butterfly, Convention on the Conservation of Migratory Species of Wild Animals (CMS).Monarch Butterfly Conservation in North America, U.S. Forest Service.Migrating Monarch Butterflies in Monterey County, Ventana Wildlife Society.Species Profile (Monarch), Species at Risk Public Registry, Government of Canada.The Effects of Mosquito-Control Applications of Permethrin on Monarch Butterfly (Danaus plexippus) Larvae, Sara Brinda, 2004.Lethal and Sublethal Effects of Resmethrin on Nontargeted Species, Meredith Blank, 2006.

E-Commerce Offer vs Invitation to Treat - 2301 Words

Q1) Consider the legal status of Web advert and whether it would amount to an offer in law; Q2) If so, consider whether the filling in of the buy now form amounted to an acceptance of the offer; Q3) Outline the consumer buyers rights under the Distance Selling Regulations as they may apply to this sale. In this assignment I must conclude whether the advert from Surjits website constitutes a lawful offer or an Invitation to Treat. I will test this by comparing the two alternatives and assessing which is more applicable to the case study. Offer V Invitation to Treat To establish the difference between an offer by an organisation or if it is advertising an Invitation to Treat is whether the advert can be likened to that of a shop†¦show more content†¦To then complete the form would amount to confirmation of negotiations by the consumer but not acceptance of sale. At which Surjit can refuse the sale of the cameras. Surjit has not specifically stated that the sales offer was an invitation to treat. This could prove a huge problem for him because websites have not been tested against the three stage rule in the U.K of invitation to treat, offer and acceptance. It could therefore be easily argued that Surjit is bound by a contract as it seems Argos believed they might have been. The fact that Argos settled out of court raises suspicion. If the case study is to be accepted as an established offer, then Surjit would have to comply with the Distance Selling Regulations 2000 (DSR 2000). These regulations are to protect consumers by insisting that influential information is supplied to customer before and after the contract has been entered. If email has been used to provide information to the seller then it is deemed fit for this method of communication to be used to inform consumers. The information in regulation to the Distance Selling 2000 includes; 1. the identity of the supplier and (where the contract requires payment in advance) the suppliers address; 2. a description of the main characteristics of the goods or services; 3. the price of the goods or services, including allShow MoreRelatedAustralian Business Law Summary6492 Words   |  26 Pagescontracts) Topic 3b: Elements of a simple contract 1. intention to create legal relationship - presumed in commercial but not family/social relationships; rebuttable by evidence 2. Mutual agreement - often proven by identifying separate offer amp; acceptance; can also be proven by circumstances / conduct 3. Consideration - promises need to be mutual, from each party to the other. 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Intercontinental Group Hotels Based In US †Myassignmenthelp.Com

Question: Discuss About The Intercontinental Group Hotels Based In US? Answer: Introducation Hotel Indigo is one of the InterContinental Hotels Group (IHG) launched in 2003 in US. Since then, it has experienced a rapid growth that has seen it operating in all the four regions of IHGs. It is taken a position in the sector as an upscale boutique brand which specializes in delivering a refreshing and inviting guest experience. Although it is set to double in size the portfolio in the coming years. Currently, there are 70 Hotel Indigo branches found within US and other continents like Asia, United Kingdom, Costa Rica and Canada (IHG, 2017, p. 2). There are more than 9,515 open rooms. In 2011, Hotel Indigo was ranked highest in guest satisfaction by the 2011th North America Hotel Guest Satisfaction Index Study. This was made possible by the dedicated staff at the hotel. In fact, the 2010 IHG employee survey showed that 93% of Hotel Indigo employees love working here (IHG, 2017, p. 2). Some of the services offered by Hotel Indigo include; Bar/bistro, 24 hour business center and fitness studio, spa-inspired bathrooms, plush bedding, luxurious guest rooms, gust loyalty programs and locally reflective designs. Moreover, the hotel provides a Priority Club Rewards system that has more than 61 million members (IHG, 2017, p. 2). This is the largest number in the hotel industry. Campaign strategy Developing a strategy needs an extensive research to understand the business environment and main competitors. I hereby provide three strategies that could be used by the management to move the business forward. The alternatives for the company are; concentric diversification, market development and market penetration. These strategies are built on the nature of hotel management like our clients and suppliers. If implemented well, these strategies will result to an increase in sales and the general profitability of Hotel Indigo. Then a decision matrix is provided to help arrive at the best alternative. Concentric diversification strategy This strategy involves adding new or related products to the market. For example, in Britain, the National Westminister Bank PLC bought Legal General Group PLC.As a result, the company recorded higher profits in consequent years (Christopher, 2016, p. 35). To make this strategy efficient, Hotel Indigo will need to have a strong management team that can handle change effectively. Possibly they may experience an initial decrease in hotel bookings because more customers will be reluctant to experience new services. The management team will need to take charge and assure staff and clients that there is no need for worry because things will improve once customers have familiarized with the new services. Market development strategy This strategy involves introducing present products and services into a new geographic area. For example, Khuzendar Company that deals in tiles introduced its products in the Gulf region (Ray, 2016, p. 42). As a result, the company made more profits and instilled customer loyalty among its customers in that region. Hotel Indigo needs to apply this strategy to introduce hospitality services to markets in other regions apart from the US, UK, China and Canada. For example, there is an increase in demand for hospitality organizations in countries like Rwanda which is experiencing an increase in the number of tourists coming to see wildlife. Meaning, this industry is gradually becoming global justifying the need for Hotel Indigo to expand to other regions worldwide. However, the management should be ready to hire more staff since expansion means a larger workforce. Also, more resources are needed to do market research in terms of cultural orientations Market penetration This strategy is used by a business when it is seeking increased marketing share through intensive marketing programs. For example, Ameritrade doubled their advertising revenues to $200 million (Ray, 2016, p. 43). This move convinced consumers that the company was in a position to make wise investment decisions. Hotel Indigo should use this strategy to increase the rate of usage of services by customers. This is because the hotel and hospitality management industry is not saturated (Christopher, 2016, p. 36). Moreover, the market share of big players in the industry is gradually declining hence Hotel Indigo can make good use of this opportunity by penetrating the market more. The social marketing theory outlines elements that could be used by Hotel Indigo to increase market share. The main objective of this theory is to understand ways in which psychological and societal aspects work and lead to effective mass media campaigns. Therefore, the theory is directed towards helping identify the various social and psychological barriers that challenge the free flow of information in mass media and suggest ways to overcome the same. For the purpose of market penetration campaign strategy, it would be best to focus on three elements of this theory; creating messages, right audience target and reinforcing messages. Usually, the first step in selling an idea, behavior or product is through making people aware of its existence. This can be done through readily available channels like traditional and electronic media. Having a saturation television has for a long time been preferred as the best way of creating awareness. However, due to its high nature, people have come to adopt new media like the Internet whose main strength is it wide audience reach. Specifically, seeking the services of the Internet helps to reach young people, who do not use traditional media like television and newspaper frequently. Every type of information has its designated target. This theory holds that before packaging and disseminating information, an analysis should first be done to determine the specific audience that requires the information (Truong, 2015, p. 238). This helps in identifying the efficient and appropriate means of transmitting the message. Additionally, it helps in cutting costS and ensures that the message has reached a wide audience. Similarly, the effectiveness of a message depends on the extent of reinforcement. This is because people tend to forget new messages hence it is necessary to ensure that they are repeatedly reminded of it (Morschett, 2017, p. 85). This is the main idea of reinforcing a message; ensuring that the information does not go with the wind. Reinforcement can be done through a variety of channels such as using mass media; conducting debates over ways in the message can be reinforced, carrying out group discussions etc. Eventually, people are transformed into agents of the massage through reinforcement. To influence decisions, people may follow different paths depending on the set goals set. Theories are not only bodies of knowledge but they also aid in decision making hence often applied by many organizations to improve quality and productivity (Silva, 2015, p. 87). Social marketing theory is directed towards helping identify the various social and psychological barriers that challenge the free flow of information in mass media and suggest ways to overcome the same. Therefore, Hotel Indigo can improve its market share through making more people aware of their food delivery services and the future plans to accommodate more products in their list. Key decision-criteria Evaluating strategic alternatives is a difficult task. This is because the decision should be meet a certain criteria to be implemented. This report uses the decision matrix to weigh the three alternatives suggested. The group gives out the criteria to evaluate the alternatives. The factors to be tested are: profitability, customer satisfaction, acceptable risk, flexibility, and implementation ease and employee morale. All criteria are equal hence a simple ranking order is best for this project. We have used a 1-5 ranking. 1 refers to the method that least meets criteria and 5 indicate the method that best meets the criteria. The following is a decision matrix we used to weigh the alternatives. Decision matrix Alternatives Concentric Diversification market development Market penetration Criteria Profitability 4 3 5 customer satisfaction 2 3 4 Acceptable risks 2 4 3 Flexibility 2 2 3 Implementation ease 3 3 5 Employee morale 4 5 3 Totals 17 20 23 From this matrix, it is seen that market penetration is the best alternative for Hotel. It will help the company achieve competitive advantage through delivering a luxurious hotel experience that cannot be found in or matched with any other hotel. Also, it will help the hotel maintain its position in the hotel industry market shares. Target market for market penetration The target market for this campaign strategy is divided in three categories; demographics, behavioral and attitudinal. In terms of demographic, the target market consists of 50% male and 50% female. They should be between 35 and 54 years who are married (IHG, 2017, p. 3). They may also have children. Lastly, in this category, the market is made up of people graduates earning between $70,000 and $200,000. In terms of behavior, this campaign is directed at people who like staying at the hotel for both leisure and business. Also, it is directed at people looking for something different and brand benefits (Babbie, 2015). More importantly, the campaign is directed at people who are passionate about intimacy and personalized experience. Lastly, in terms of attitudes, the market penetration strategy is targeted at people in developed countries who are lovers of technology and use it for most daily activities. People in this category love traveling and exploring but are less worried about over the top service (Babbie, 2015, p. 57). Similarly, they have an eye for design because Hotel Indigo is passionate about customizing hotel rooms and experiences to local cultures. Competition The main competitors of Hotel Indigo are Holiday Inn, Crowne Plaza, Staybridge Suites and Candlewood suites. One of the qualities that make customers prefer competitors over them is budget. Compared to the 4 hotels, Hotel Indigo charges higher rates. This means that during harsh economic times, customers prefer competitors for offering services within their budget. According to IHG hotels survey conducted in 2010, the hotel industry experienced a shift in market share. For example, in the previous survey, Holiday Inn had a 3% market share in the hotel industry but by 2010, the number increased to make up 5% (Grant, 2016, p. 32). This shows that there is stiff competition between players thus a need for Hotel Indigo to implement a campaign strategy that will increase demand for their services worldwide. This can be made through increased marketing programs that use social media. This channel is effective because of new trends in the target population. Today, people prefer to use the Internet for activities like shopping, education and entertainment. Therefore, it is more convenient for them to search for information regarding Hotel Indigo through social media pages or referential from friends who have used the social media and watched TV adverts. Hotel Indigos main competitors have not yet implemented market penetration campaign using social media. This is a big opportunity for Hotel Indigo. If implemented effectively, it could increase its market share, productivity and profitability. Communication channels For this campaign, we shall use social media as a channel of communicating about our brand, create unique content, optimize content, follow-through and track results. Social media consists of platforms like Website, Facebook, Youtube and Twitter (Haddon, 2016, p. 8). The following diagram shows how we shall use social media to enable the market penetration strategy through providing information, starting interesting conversations online, answering customer questions and helping in travel plan: Increased and improved use of social media in market penetration will enable Hotel Indigo achieve three main things; Creating new demand, converting lookers to bookers and retaining guests. In creating demand, it will ensure that the brand is exposed to new potential customers in compelling and relevant ways (Ray, 2016, p. 46). Consequently, we will achieve more calls, clicks and visits. Similarly, it will ensure that people who visit the social media sites are persuaded to make new bookings because of finding options satisfying their needs. Lastly, using social media will help in retaining our guests. This is through ensuring that what we have promised on the sites is seen through hotel experience. Promotional mix The main element of promotional mix to be used in market penetration is advertising. It is a form of non-personal promotion. Therefore, the company will be required to pay various media outlets to promote the features of Hotel Indigos services. Because the company has hotels worldwide, it would be best to use a medium that has a wide coverage. For example, it could international TV stations like CNN and BBC. Using these channels will equally contribute to increase in demand for our hotels in regions where we are not yet established. It will also make customers used to our hotel experience to continue booking us. Advertising will contain information on the locations of the hotels, website, booking processes and neighborhood features finanacial. This element of promotional mix will increase the rate of bookings thus increasing profitability. In addition to advertising, the hotel could also employ public relations. This method will not only reinforce the advertising messages but also create customer loyalty and favorable image for the hotel. For example, the hotel can give regular news releases announcing its progress. Also, it can take part in community projects. Key Performance Indicators To know the progress of a strategy, it must me measures against to show its success, failure or weakness. In this section of the report, the KIPs of market penetration strategy are explained. Occupancy This is the percentage of available rooms occupied during a particular period. This metric is essential in measuring the performance of a strategy by demonstrating the efficiency and effect on the operations of the hotel (Jorgensen, 2016, p. 339). In context of market penetration strategy, it will help in identifying the increase in Indigo Hotel bookings. Average Room Rate (ARR) This metric is used to measure the average price paid per available room. This way, it enables the hotel to measure profitability and financial performance of the strategy (Jorgensen, 2016, p. 340). If the prices of rooms go higher because of increase in demand resulting from the company having new visitors and customers, then the strategy would be effective and should continue to be implemented. Revenue Per Available Room (RevPar) It is used to measure the average room revenue per available room. It is best suited for conducting a comparative study of past and current performance (Jorgensen, 2016, p. 342). It is usually viewed using other factors like profitability and financial performance. In the context of market penetration strategy, this metric helps in understanding comparing the cost of the marketing programs and revenue generated from rooms. Market occupancy This metric is used to measure the demand for rooms using the average supply in a particular market (Jorgensen, 2016, p. 343). This is made possible by data on the performance of hotel industry on internet sites like Trending. If there are increases in demand for Hotel Indigo rooms in a particular region, this would mean that the hotel is making progress in that area hence contributing to the general profitability of the hotel. Market penetration index This measures the occupancy of the hotel in relation to market occupancy levels. It helps in indicating the market control of hotels based on operational parameters (Jorgensen, 2016, p. 344). This KPI enables companies to assess performance in comparison to competitors in the market. It helps in improving competitive advantage. Budget Item Price days Total 1 Website designer $650 4 $2600 2 Advertising on CNN $5,000 for 30 seconds 30 $150,000 3 Website (Home page lead feature) $1500 4(per week) $6,000 4 E-newsletter $100 4 (per week) $400 Total monthly budget $159,000 This program should be run for 3 months. The web designer is necessary to improve the outlook of the hotels website and other social media pages. In conclusion, this report proposed and analyzed the market penetration campaign strategy to be used by Hotel Indigo. Also, it provided the communication channels best suited for market penetration and Key Performance Indicators to be used in assessing the performance of the strategy. Implementing a strategy is a process that needs cooperation and collaboration to be successful. Therefore, I would recommend that all stakeholders be included in the process. References List Babbie, E. (2015). The Practice of Social Research. Nelson Education . Christopher, M. (2016). Logistics supply chain management. Pearson UK. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Haddon, L. (2016). The Social Dynamics of Information Communication Technologies. The Journal Of Internet Banking and Commerce , 5-12. Hubble, E. (2017, February 7). 7 Food Delivery Industry Trends for 2017. Retrieved July 22, 2017, from https://www.veinteractive.com IHG. (2017). Our Story. Retrieved August 30, 2017, from IHG: https://www.ihg.com Morschett, R. G. (2017). Determining the Target Markets. In Developing International Strategies , 85-104. Ray, J. (2016). Abercrombie Fitch: A Strategic Position. Silva, E. (2015). Social marketing for women's health control. Journal of social marketing , 89-97. Truong, V. (2015). Social marketing quarterly. Elsevier , 230-248.

The Comedy of Stephen Crow Essay Example For Students

The Comedy of Stephen Crow Essay Enter the second decade of 21th century; Stephen Chow’s new movie Journey to the West: Conquering the Demons has won more than two hundred million dollars box-office, which became the second best-sold film in Chinese film history. Stephen Chow and his comedy style once again became the focus that media and people pay attention to. Stephen Chow, this name may be not that familiar to western audiences. However, as a comedian, Chow began as an extra for the television station. He became quite well known for his movie The Final Combat (1989). After this, he initiated his â€Å"Mo Lei Tau† comedy style. We will write a custom essay on The Comedy of Stephen Crow specifically for you for only $16.38 $13.9/page Order now He created more than 30 comedian characters in 1990’s Hong Kong film and became Hong Kongs undisputed No. 1 comedian. As a director, his â€Å"Mo Lei Tau† comedy style became more meaningful and serious. His films again and again refresh the box-office. Time magazine once said he is the hero of Asian, because his films not only rescued Hong Kong film market in 1990’s but also reflected part of Asian culture in that period. This research is focus on his comedy style, especially â€Å"Mo Lei Tau† style and its influence. â€Å"Mo Lei Tau† is a Cantonese term that may be loosely translated as â€Å"with no source†, but is generally used to mean â€Å"makes no sense†. Regarded as an integral part of Hong Kongs popular culture, it is considered by some as being unique and untranslatable. Compared to Wacky Comedy film for a Western cousin, â€Å"Mo Lei Tau† movies have a greater attention on puns and other Cantonese word tricks1. Mo Lei Tau is not just funny, the funny thing actually implies a profound cultural connotations. Through the odd funny Mo Lei Tau way of expression, his films convey his profound thinking of modern circumstance. As for â€Å"Mo Lei Tau† comedy, which is characterized by a â€Å"nobody† protagonist, happy ending, golden straight men, post-modernism and serious topics, etc. In this research, three Stephen Chow’s classical movies will be used to analysis its style. A Chinese Odyssey (1995), King of Comedy (1999) and Kong Fu Hustle (2004) are three representative works. In these three films, â€Å"Mo Lei Tau† style’s characteristics are distinct and remembered by all audiences. A â€Å"Nobody† Protagonist Almost each Stephen Chow’s movie has a â€Å"nobody† protagonist. The roles Stephen Chow plays in these movies are always common, ordinary, even inferior which are close in identity and cognition to us that could express our inner voice and appeal covertly, implicitly as the man of people in his movies. Stephen Chow’s â€Å"Mo Lei tau† comedic type has a great relation with his personal experience. Stephen Chow grew up in the grass-root class, so he knows the living conditions of the grass-root people from the hardships of rough life. Although he comes from the grass-root class, but Stephen never give up his dreams. In A Chinese Odyssey, Stephen Chow acts two roles in this film. One is Joker, the other one is Monkey King. As we can see, in this film, Joker is just a bodgie. He runs a gangster inn and has nothing to do all day long. The only source of income for him and his gangs is to rob his tourists. However, all tourists come to his inn are full of power and magic. As a result, ironically, as a gangster, Joker becomes the â€Å"weak† one to serve his tourists. Instead of abhorring him, audiences have a sense of sympathy to him. In The King of Comedy, Yin (Stephen Chow), the protagonist regards him as an actor. He likes performance. His obsessive dedication to every tiny aspect of his acting roles irritates everyone around him and scuppers his chance to land a bit-part in an action movie. He acts as a background actor for the film, but he always makes trouble to them. Nobody respects him. .u06c6399d2a0c4b1e311781da1cd25b68 , .u06c6399d2a0c4b1e311781da1cd25b68 .postImageUrl , .u06c6399d2a0c4b1e311781da1cd25b68 .centered-text-area { min-height: 80px; position: relative; } .u06c6399d2a0c4b1e311781da1cd25b68 , .u06c6399d2a0c4b1e311781da1cd25b68:hover , .u06c6399d2a0c4b1e311781da1cd25b68:visited , .u06c6399d2a0c4b1e311781da1cd25b68:active { border:0!important; } .u06c6399d2a0c4b1e311781da1cd25b68 .clearfix:after { content: ""; display: table; clear: both; } .u06c6399d2a0c4b1e311781da1cd25b68 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u06c6399d2a0c4b1e311781da1cd25b68:active , .u06c6399d2a0c4b1e311781da1cd25b68:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u06c6399d2a0c4b1e311781da1cd25b68 .centered-text-area { width: 100%; position: relative ; } .u06c6399d2a0c4b1e311781da1cd25b68 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u06c6399d2a0c4b1e311781da1cd25b68 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u06c6399d2a0c4b1e311781da1cd25b68 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u06c6399d2a0c4b1e311781da1cd25b68:hover .ctaButton { background-color: #34495E!important; } .u06c6399d2a0c4b1e311781da1cd25b68 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u06c6399d2a0c4b1e311781da1cd25b68 .u06c6399d2a0c4b1e311781da1cd25b68-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u06c6399d2a0c4b1e311781da1cd25b68:after { content: ""; display: block; clear: both; } READ: The Ancient Greek Mythology Of Bond Films EssayOn-set caterer is continually denying him the lunchbox. Even whores are calling him â€Å"stupid extra†. This is a typical â€Å"nobody† character. This role seems like a deeply personal film for Chow, one that harks back to his early days as a struggling unknown. In Kong Fu Hustle, this characteristic is also distinct. Sing (Stephen Chow), a loser in life who aspires to join the Axe Gang. At first, this character is rebarbative. Because older kids bullied him in his childhood, he is also trying to bully the kind people when he grew up. This kind of â€Å"Nobody† figures become foundation stones to these f ilms. All of those characters can be deemed to losers of life. However, Stephen Chow always gives people hope in his film. Instead of becoming corrupt, those characters all become heroes at the end of the films. What’s more, this refers to another characteristic of Chow’s comedy, which is the happy ending. Happy Ending Comedy, wins a reputation for â€Å"ALL’s well that ends well† through sudden and unlike reversal of fortune, for example, ending happily, falling in love with each other or getting married. Comedy is a serious act. Comedians usually wear a poker face. Comedy can solely be â€Å"savored† and â€Å"digested† within specific contexts, including how we expect and assume the world in which we live because â€Å"nothing is just comic: thing are comic in particular ways and for particular reasons. † Stephen Chow’s movies can be the best epitome of this aspect. In A Chinese Odyssey, he defeats all the demons when he transformed into Monkey King. With transforming back to Joker, he at last falls in love with Zi Xia faery. In King of Comedy, after a somewhat successful sting, Yin finally becomes famous through a performance of the Thunder Storm. In Kong Fu Hustle, at last, Sing becomes a master of Kong Fu. He not only defeats the worst gangster, but also wins the young lady’s heart and falls in love with her. Those movies all end consummately that the villains get their just deserts. Good overcomes evil. The male and female protagonists fall in love with each other or enjoy marital bliss. Those all reveals people’s desire toward the positive, the pessimistic and the nasty which are rooted in human’s nature. We all laugh for the blessing of the good and the contempt of the bad. These kinds of themes are full of Stephen Chow’s other movies. Golden Straight Men Apart from Stephen Chow’s excellent acting ability and performance talent, the golden straight men in his movies further complement and consummate the sense of humor and elicit more laughter from the audiences. Stephen once said that there is no extra in his film. Every actor has his own characteristic in his film and audience will remember each of him or her. When mentioned about Stephen Chow’s movies, there is another actor that cannot be ignored. Wu Mengda, Stephen Chow’s best straight man. They had worked together in a series of â€Å"Mo Lei Tau† movies. There is a saying that without Wu’s sacrifice? Stephen Chow couldnt reach such a success today. Most of those characters that Wu acted are harlequins. With his exaggerated performance, he also owes much of his popularity. In A Chinese Odyssey, Wu acts as Joker’s second-in-command in that gang. He is a man full of wicked ideas, a flattering and a faithless man. However, in a comedy, everything seems possible. Contribute by this kind of character design; audiences regard him as an un-alternative role. He is the most important person who pushes plots forward. In King of Comedy, he is just the on-set caterer who is continually denying Chow the lunchbox. This plot leads to another storyline of film and pushes the whole story to the climax. Among those straight men, Li Jianren is another unforgettable â€Å"buffoon character† with his branded gesture- picking his nose, which leaves the audience an ineradicable impress. Each appearance in Stephen Chow’s movie, he goes with this same character, which becomes a symbol of Chow’s â€Å"Mo Lei Tau† style. In Kong Fu Hustle, he also acts this role.